L'aura the Label is the creation of Laura from New Zealand, and Jimmy from Indonesia. Our garments blend our love of the east and west. Made for people who dress for creativity and comfort and don't necessarily keep up with trends - timeless, trans-seasonal and unisex. Basics, to last you for life.
All garments are designed by Laura, and are ethically handmade by Ketut (bottom left) at her home studio in Denpasar, Bali. She has one dressmaker, Putu Rini (top right) who works alongside her. 


We are an eco-friendly label and well and truly fall under the category of slow fashion. We do not release a new collection every season (we simply add or discontinue garments depending on the demand). To ensure we do not over-produce, we keep a small amount of stock on hand, or we make-to-order (which also means we can custom-make to your shape). We work with natural fibres such as cotton and linen, and are are a plastic free label - your item is delivered to you inside a handmade cotton bag.


L'aura the Label now stocks more than garments. Re-usable cotton face-masks, accessories, and Laura's 35mm Photo Prints are available. Plus, plenty more items are in the works. If there is anything else you would like us to stock, please reach out!


The main reason we started this label, was to create another source of income to build a Healing Centre in Bali. A place for anyone to stay for as long as they need to focus on their individual healing. We are in the final stages of the build now. All proceeds from your purchases (after paying for production), go towards exactly that.


As a thank you for your support, with any L'aura the Label purchase, you receive 10% off a Pure Healing session with Jimmy and / or LauraYou will receive a unique code to use in your own time. More information about L'aura Healing here.



Later, we will bring back our limited edition hand-painted kimonos and shirts. These are individually and intuitively painted by an extremely talented Balinese artist, using plant-based paints. Our first hand-paint theme was titled 'In Bloom'.