L'aura the Label is the creation of Laura from New Zealand, and Jimmy from Indonesia. Our garments blend our love of the east and west. Made for people who dress for creativity and comfort and don't necessarily keep up with trends - timeless, trans-seasonal and unisex. May they serve as a reminder that everything you need is inside, to feel comfortable, and be a blooming work of art.
Each collection features limited edition hand-painted garments. Our first theme is titled In Bloom. We are all blooming and changing from one thing into another. Growing as a human is a process. This theme reflects that process in each of us.
All garments are designed by Laura in NZ and ethically handmade by a beautiful dressmaker named Ketut (bottom left) at her home studio in Denpasar, Bali. She has one dressmaker, Putu Rini (top right) who works alongside her.
Hand-paintings are created separately by Ratna, an extremely talented Balinese artist. Every garment is individually and intuitively painted.
We are an eco-friendly label, working with only plant fibres such as cotton and bamboo. Our fabric paint is plant based. We purchase our own fabric, then bring it straight to our dressmaker on the roll - no plastic packaging necessary. Your item is delivered to you in a handmade cotton canvas bag and postage satchels are bio-degradable, Better Packaging Co.
We believe in sustainability and well and truly fall under the category of 'slow fashion'. The base of our garments stay the same, only our hand-paint theme changes. We'll simply add or discontinue items depending on the demand. We predominately do custom-orders for our painted garments, making each on a need-to-develop basis. We keep small stock of our basics or do made-to-order, to ensure we do not over-produce.
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