About

L'aura the Label is the creation of Laura from New Zealand, and Jimmy from Indonesia. Our garments blend our love of the east and west. Made for people who dress for creativity and comfort and don't necessarily keep up with trends - timeless, trans-seasonal and unisex.

 

 

Each collection (theme) features limited edition hand-painted garments. Our first theme is titled In Bloom. We are all blooming and changing from one thing into another. Growing as a human is a process. This theme reflects that process in each of us.

 

 

All garments are designed by Laura in NZ and ethically handmade by Ketut (bottom left) at her home studio in Denpasar, Bali. She has one dressmaker, Putu Rini (top right) who works alongside her. 

 

Hand-paintings are created separately by Ratna, an extremely talented Balinese artist. Every garment is individually and intuitively painted.

 

We are an eco-friendly label, working with natural fibres and plant-based paints. We bring our fabric directly to Ketut's studio on the roll - no plastic packaging necessary. Your item is delivered to you inside a handmade cotton canvas bag and postage satchels are bio-degradable, Better Packaging Co.

 

We believe in sustainability and well and truly fall under the category of 'slow fashion'. We do not release a new collection every season. The base of our garments more or less stay the same - it is our hand-paint theme that changes! With our basics, we simply add or discontinue items depending on the demand. To ensure we do not over-produce, we keep a small stock on hand, make-to-order, and custom-order.